Sruta Vootukuru is the Vice President of Business Development and Operations of Sling TV. The arrival of Sling TV escorted a new era in the pay-TV industry, in many ways because of Sruta’s leadership. As the lead for customer service, programming, partner relationships and product initiatives, she paved the way for innovative partnership, technologies and operations practices within Sling TV.
Under Sruta’s direction, the Sling TV team became the first player in live Internet TV, successfully negotiating and launching more than 20 live sports, news and entertainment networks in its “Best of Live TV” core package alone, plus eight add-on packs and the complex transition of DishWORLD to Sling International.
Previously Director of Programming-Locals, Retransmission and International at DISH, Sruta has spent the past five years in the pay-TV business with a focus on operations and multicultural marketing.
Prior to joining DISH, Sruta held positions in operations, strategy, marketing and business development in several industries including CPG, retail, financial services, biomedical and medical devices. Born and raised in India, she holds a biomedical and electrical engineering degree from Case Western Reserve University and earned an MBA from Carnegie Mellon University.